Wow, that Anthony Zuiker (creator of CSI) is a true innovator.
(For those who prefer not to click, it links to a news story about how Zuiker wants to get back the 8 million viewers he thinks he's lost to the web by introducing "cross blending storytelling", which means "launching a narrative from television to the Web to mobile to gaming and back to television." What a novel idea.)
Seriously, though, if CSI is doing it, then it must have finally make the mainstream. Which is about time.
Only it's called "cross-media," Anthony. Cross blending is for satanic bartenders.
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