I don't know if this counts as cross-media, exactly, but...
I was just sitting at the table having a half a grapefruit and some cinnamon raisin toast while American Idol came on the TV with one of the most stunning promotional things I've ever seen: Ryan Seacrest did this little thing about the movie Jumper with Hayden Christensen. The thing is: Christensen was holding a can of coke the entire time. Not only was it a Jumper promo, it was also product placement.
Brilliant or evil?
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