Actually, the new era dawned a while ago; it's just taking a while for everyone to catch up.
Traditional ways of experiencing entertainment have changed. Experiencing TV is a lot more than plopping down on the sofa and to watch whatever's on; it's watching what you want to watch when you want to watch it, and going online to interact with games and blogs and all manner of enhanced content, as well as reading books and comics and attending live shows and whatever other ingenious things the creators imagined to go with it.
This is what it means to be cross-media: a single property spanning multiple media, where each elements feeds into and off of the others to create a deeper, richer, and hopefully better experience for the audience.
The purpose of this blog is to examine the different ways that cross-media entertainment strategies are getting implemented. From online properties migrating elsewhere like Quarterlife and Sanctuary, to film and television monsters like Cloverfield and Heroes branching out, there's no shortage of cases to study.
Let's go see what the future has in store.
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